Social innovation has many definitions, but at its core it supports people and organizations to co-create, learn, adapt and scale more effective solutions to entrenched social problems—making our human and natural systems more adaptive and resilient.


Our starting assumption is that many of the social and economic institutions we have inherited are not well adapted to current conditions and values. Over time, they have become rigid and less effective in delivering social good. We support social innovation initiatives and collaborations that help transform the broader economic, cultural and policy contexts that hold problems in place. Addressing social problems is not the role of any one group or sector alone.

Social innovation processes are designed to engage the creativity of all sectors, bringing many perspectives and different resources to bear on a problem.


“A social innovation is any initiative (product, process, program, policy, project, or platform) that challenges and, over time, contributes to changing the defining routines, resource and authority flows or beliefs of the broader social system in which it is introduced. Successful social innovations have durability, scale and transformative impact.”


-Frances Westley, PhD, co-Founder, Social Innovation Generation (SiG)

What is Social Innovation?


Social innovations often occur at the edges of systems, or where two or more “siloed” disciplines or sectors meet. For example, the fields of social entrepreneurship and social finance integrate economic, social and environmental outcomes. Innovation also occurs when a solution from one domain is transferred to another—the way Canada’s Registered Retired Savings Plans were adapted to create the Registered Disability Savings Plans, which have helped thousands of families with a member who has a disability save for the long-term.

Social Innovation is about bringing new perspectives and approaches to bear on a social challenge. We are particularly interested in innovations that engage vulnerable and excluded people and that encourage and benefit from Canada’s incredible cultural and regional diversity.

McConnell has been advancing social innovation approaches in Canada for almost two decades, seeking to build a culture of continuous social innovation through our SiG partnership. SiG works to grow a “living laboratory” of experiments that have the potential to improve the well-being of Canadians and get to the root of complex social problems. We have led the way in social finance in Canada through our work on Solutions Finance, inspiring foundations and investors to mobilize their assets to address problems in new ways. We also invest in social innovation labs and social R&D, as a way to build innovative capacity, new knowledge, and creative solutions across sectors.

Impacts and lessons learned

Accelerating our Impact: Philanthropy, Innovation and Social Change

Contributes to an emerging body of knowledge and reflective practice on the role of funders in supporting innovation and social change.

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Developmental Evaluation Primer

Introduces the concept of developmental evaluation to potential users and provides some tools to support its use.

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Scaling Out, Scaling Up, Scaling Deep: Scaling Innovation

A key question on the minds of many social change practitioners and funders is how do we scale up our impact? Many feel overwhelmed by the fact that they [...]

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