Social Innovation Generation (SiG) is a partnership founded in 2007 and jointly developed by the J.W. McConnell Family Foundation, the Waterloo Institute for Social Innovation and Resilience (WISIR), the MaRS Discovery District, and the PLAN Institute.

Our ultimate goal is to be a catalyst for supporting whole system change by contributing to changing the broader economic, cultural and policy context in Canada to allow social innovations to flourish. SiG intentionally engages partners across all sectors to create a culture of continuous social innovation.